don't start with a mockup. First, I dive into your business, clients, and competitors — so the site is built on facts, not guesses.

In-depth interview with you — product, workflow, audience, site goals.

Competitor analysis — how they position themselves, what offers they use, their weak points, and how you can stand out.

Target audience analysis — pain points, doubts, decision criteria, purchase triggers.

By the end, I know what to build the offer on, which messages to highlight on the key screens, which objections to address, and how to differentiate from competitors.

This is the foundation: without it, a site can look great but be weak in content and conversion.

The analysis results are compiled into a document: who your clients are, what matters to them making a desision, their pain points and doubts, what the competitive landscape looks like, your strengths, and why clients already choose you.

Based on the analysis, every block on the site performs a specific task: guiding the user further and leading them to submit a request. It's a full marketing asset that stays with you for good.

More importantly, this material works beyond the website too. It can be used in presentations, commercial proposals, ads, social media, sales conversations, and calls. You get a messaging system that scales to any channel.

My specialization: architecture